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About our Underground signs

Underground sign being made Underground sign being assembled by enamel and signage specialists A.J Wells & Sons Limited.

The London Underground logo or 'roundel' is one of the most recognised British icons and is seen just about everywhere in London.

There are a number of different types and styles of signage that are used in and around Underground stations including vitreous enamel signs and roundel silhouettes.

For the first time ever, you can buy 100% authentic, vitreous enamel Underground signs. These signs are made to order by AJ Wells (the same manufacturer that makes the signage for Transport for London) to the exact specification as seen at stations in London.

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The evolution of the Underground logo

Originally appearing in 1908 the red disk and blue bar was standardised as part of Frank Pick’s vision for a corporate design vocabulary for the Underground system after the First World War.

Edward Johnston, created the typeface that is still used across all TfL signage and written material and later adapted the Underground station signs into the “bullseye” design which has evolved into the Roundel logo we see today.

About a decade later it was the architect Charles Holden who then further developed the sign into an architectural silhouette roundel, as part of the expansion of the tube during the late 1920s and 1930s.

Underground signs are part of the Exclusive & Vintage product collection availble from London Transport Museum Shop.

How our signs are made

How are the signs made?

Underground, Street and Railway signage is produced by UK-based enamel manufacturer AJ Wells. The signs are made by fusing glass particles to sheet metal. Colourfast and weather-proof, enamel signs are ideal for indoor or outdoor and require very little maintenance.

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Personalise your sign

Personalise a sign

Fancy something with a bit more of a personal touch? For the first time ever, you can commission a bespoke version of a Street Sign or Heritage Railway Sign. The bespoke service is available for a small service charge of £150. Details will be provided upon request.

Contact us to design your own sign