About our Underground signs
The London Underground logo or 'roundel' is one of the most recognised British icons and is seen just about everywhere in London.
There are a number of different types and styles of signage that are used in and around Underground stations including vitreous enamel signs and roundel silhouettes.
For the first time ever, you can buy 100% authentic, vitreous enamel Underground signs. These signs are made to order by AJ Wells (the same manufacturer that makes the signage for Transport for London) to the exact specification as seen at stations in London.
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The evolution of the Underground logo
Originally appearing in 1908 the red disk and blue bar was standardised as part of Frank Pick’s vision for a corporate design vocabulary for the Underground system after the First World War.
Edward Johnston, created the typeface that is still used across all TfL signage and written material and later adapted the Underground station signs into the “bullseye” design which has evolved into the Roundel logo we see today.
About a decade later it was the architect Charles Holden who then further developed the sign into an architectural silhouette roundel, as part of the expansion of the tube during the late 1920s and 1930s.