A Logo For London - New Edition
Art & design

A Logo For London - New Edition

Code 204750
Reviews (1) 5 out of 5
This fascinating book charts the history and development of the symbol from the early twentieth century to the present day.
About This Item

Author: David Lawrence
Publisher: Laurence King Publishing
Format: Hardback
Pages: 176

The London Transport bar and circle - also known as the bulls-eye or roundel - is an icon of commercial design. Over the last century it has come to represent not only London's transport network but also the city itself.

This fascinating book charts the history and development of the symbol from the early twentieth century to the present day, and explores its use across the company's many activities, as well as its wide-ranging cultural influence. The book is illustrated with posters, photographs and objects from the London Transport Museum archives, many of them previously unpublished.

About the Author:
David Lawrence is research fellow at the London Transport Museum, and principal lecturer in architecture and design history as Kingston University. He is an architect, design historian and broadcaster, and author of several books including Food on the Move (2010), Bright Underground Spaces (2008) and Underground Architecture (1994).

5 out of 5
A wealth of information contained in an easy to read volume. Copiously illustrated in a hard back of 176 pages this almost A4 size book is a delight to read. From the earliest roundel of 1908 through numerous iterations to the roundel of today we are taken on a timeline of innovation. As the roundel of today is known the world over as an inspired piece of advertising, it was originally required to clearly denote the station name from the plethora of other advertising. This it did and with the inspired leadership of Frank Pick together with the brilliance of Edward Johnston a whole new set of clearly understood roundels appeared in the 1920s. The author goes into much detail on the recent political history of London Transport but manages to steer a factual line throughout. I think this book does the roundel proud in that it is indeed a Logo for London. It can know be seen on Boats, Trams, Bicycles as well as London Buses and of course in its birthplace, The London Underground. A good Index is provided with ideas for further reading plus a page giving details of the authors Primary Sources.
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