The River Thames has always offered Londoners a variety of day trip destinations. London Transport posters have subsequently marketed the river in a number of ways. The depiction of a bustling port celebrates the river's historic importance as an artery
and hive of industry and commerce. Picturesque scenes have publicised the river's more tranquil reaches and historic sites. Recent posters, depicting the South Bank, have promoted the Thames as a site for culture and entertainment.