What's in a Brand Name?

Have you ever wondered how a famous household brand got its name? The authors of this book have - and so they researched the names of over 250 well known brands to satisfy their – and hopefully your – curiosity. From Asda and Aldi to Zanussi and Zara, we look at names that have been in or on shops either for many years or since only recent times. The only qualification is that they all have something of interest to write about. Reflecting the on-line age, you will also find Alexa, Cortana and Siri among other names you will not find on the High Street but may at times have been curious about. Plenty of material here for your next pub quiz.
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£6.95
SKU
452137
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Specification
SKU 452137
Product Name What's in a Brand Name?
Library reference 978-1-85414-453-9
Publisher Capital History
Weight 0.220000
Format Paperback
pages 96
published September 2020
Author Matthew Wharmby & James Whiting
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