Children's Be Kind T-Shirt

TfL is encouraging positive travel behaviours to help ensure smoother journeys for all and LTM have designed the 'Be Kind' range based on this message. This sky blue kids t-shirt features the Be Kind logo as seen on the network today. TfL's new campaign, created by VCCP with illustrator Toby Triumph, was designed to encourage passengers to be a little kinder to one another as they use public transport. The bright colour palette draws attention to the important message delivered through modern, bold fonts, communicating to travellers in a friendly and welcoming way.
From £10.50 Regular Price £15.00
SKU
454223-config
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Crafted from premium 180gsm 100% organic cotton single Jersey, complete with the signature soft-hand feel. It has classic proportions and stays true to its key DNA features; 2-needle 6mm durable top-stitching. SPECIFICATION Set-in sleeve. 1x1 rib at neck collar. Inside back neck tape in self-fabric. Sleeve hem and bottom hem with wide double-needle topstitch. Unisex, medium fit, short sleeve, round-neck. 100% organic ringspun combed cotton. Single Jersey. Fabric washed. Washing Instructions Wash at 30°. Bleaching no. Ironing 110°. Do not tumble dry. Do not dry clean. More about the 'Be Kind' campaign: TfL wants to encourage positive travel behaviours to help ensure smoother journeys for all. Miranda Leedham, head of customer marketing and behaviour change at Transport for London, said: “We want to reassure customers travelling on our network that we have been doing everything we can to make sure it is clean and safe, whilst also encouraging considerate behaviour towards each other. This campaign is important as it reminds us all that there are simple things we can also do to make everyone’s journey a bit more comfortable.” Simon Learman, creative director VCCP added: “We chose to work with illustrator Toby Triumph as his work is both disarming and direct. His masterful use of typography enabled us to create powerful, highly compelling and fun illustrations.”
Specification
SKU 454223-config
Product Name Children's Be Kind T-Shirt
Clothing type T Shirt
Colour Blue
Size guide Kids T Shirt
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