Prudential Ride London Poster

Prudential Ride London Poster Exclusive to London Transport Museum. A true legacy of the 2012 Games developed by the Mayor of London and his agencies, Prudential Ride London is a world-class festival of cycling which took place over the weekend of Saturday 9 August and Sunday 10 August 2014. This flagship event is part of the Mayor and TfL's cycling programme. This includes a cycle-hire scheme and network of cycle superhighways across London, providing easy and secure cycle parking and wayfinding and investment in cycling in outer London via the Biking Boroughs programme, as well as working with London Boroughs to deliver child and adult cycling training courses. Prudential Ride London provides a fantastic platform to help fulfil The Mayor and TfL's goal of encouraging more people to cycle more safely, more often. TfL anticipates tens of thousands of spectators and participants every year will take up regular cycling after each event. This will be achieved by creating massive engagement with participants, spectators and media alike. This poster has been produced by Transport for London to publicise and celebrate the Prudential Ride London – which is one of the world's leading cycling events and a lasting legacy of the 2012 London Olympic and Paralympic Games.