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The original artwork for this poster can be seen in the London Transport Museum.
This poster was commissioned in 1987 as part of the Art on The Underground series. The campaign was established the previous year as a conscious attempt to re-establish the London Transport poster tradition. Tate Gallery by Tube, by David Booth of the agency Fine White line, was the most popular of the series and reproductions continue to sell all over the world. Harry Beck's design for a diagrammatic Underground map, which is still used today, was first published in 1933. Booth's witty adaptation of the diagram presents the principal Underground lines in paint, presenting a clever play on the word 'tube'.
Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
Printed on 170gsm silk paper.
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By entering your email address, you will receive the latest London Transport Museum news, events, shopping and appeals, as well as contacting you occasionally to participate in audience research to help inform our activities. Your details will only be used by the Museum and suppliers working on our behalf and you can unsubscribe at any time. Your personal information will be properly safeguarded and processed in accordance with the requirements of privacy and data protection legislation.