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This London Transport poster promotes leisure travel to East London. Sarah McMenemy's vibrant painting depicts the Royal Inn on the Park, a popular pub at the Lauriston Road entrance to Victoria Park. When they travel by bus or Tube, everyone can enjoy a cool drink in the sunshine after a walk in the park.
Sarah McMenemy was also commissioned to produce vibrant vitreous enamel wall panels for Shadwell station on the (erstwhile) East London line. The panels show scenes of local life and remain in situ. Shadwell station is now on London Overground.
The 'Simply' series of posters were commissioned by London Transport for their principal marketing campaigns between 1995 and 2000. The campaigns were instigated by Geoff Ellerton, Director of Marketing for London Transport at that time, and his Head of Advertising and Publicity, Charlie Edelman. Every commission was used for posters, leaflets, and various other marketing activities and many of the images were highly popular with the travelling public. Shortly after the formation of Transport for London, the 'Simply' campaign ended.
By entering your email address, you will receive the latest London Transport Museum news, events, shopping and appeals, as well as contacting you occasionally to participate in audience research to help inform our activities. Your details will only be used by the Museum and suppliers working on our behalf and you can unsubscribe at any time. Your personal information will be properly safeguarded and processed in accordance with the requirements of privacy and data protection legislation.