Underground to Anywhere Poster
In 1908, London's various Underground railways agreed to publicise their companies as part of a complete system. To relieve public apprehension about using the joint system, they promoted a new map that enabled people to find their way around the city. This poster was part of that campaign.
It was designed by the established commercial artist John Hassall, and provides a classic example of the Underground's early advertising. Hassall employed the same robust cockney humour in 'Skegness is so Bracing', his best-known work, also produced that year. The iconic image of a jolly fisherman skipping down the beach was produced for the Great Northern Railway Company to promote a special 3-shilling excursion from Kings Cross. It has remained a popular postcard image ever since.
In stock
£15.00
SKU
135306
John Hassall was born 1868 in Deal, Kent, and died 1948. He designed posters for the Underground Group from 1908-1913.
John Hassall was one of the most influential British poster artists of the early twentieth century. After an eventful youth, spent variously as a student in Europe and a farmer in Canada, he became a regular contributor to The Graphic magazine. By 1900, Hassall was an established illustrator, cartoonist and poster designer. His most famous posters were for household products, theatre productions and railway companies, including 'Skegness is So Bracing', commissioned in 1908 for the Great Northern Railway. An early member and later President of the London Sketch Club, he founded the New Art School (later the Hassall School of Art), which he ran for twenty years.
| Brand | London Transport Museum |
|---|---|
| SKU | 135306 |
| Colour | Black |
| Poster Theme | Transport |
| Transport Mode | Underground |
| Themes | Victorian |
| Orientation | Landscape |
| Size | 27 X 31 inches (68 X 79 cm) approximately |
| Credit | John Hassall |
| Date | 1908 |
| Key features | Published by: Underground Electric Railway Company Ltd |
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