Inspired by the book Writing & illuminating, & lettering, which was written by Edward Johnston in 1906, ten years prior to completing the Johnston Typeface commission for the London Underground. The smaller text that appears is an extract from the book where Johnston talks about quality and how it is always recognised, despite any 'practical' reasons that you may hear in favour of quantity — something that resonated with us greatly. A timeline that guides you through the text is made up of precisely 100 dots (including the two gold ones), one for each year, in honour of his great achievement.
About the Artist
Sawdust is the creative partnership of Jonathan Quainton and Rob Gonzalez specialising in bespoke and innovative typography, brand display typefaces, visual identities and image-creation for clients including; Nike Wired The New York Times It's Nice That Coca-Cola AKQA Esquire Creative Review Audi Fast Company Bleep IBM Honda ESPN
At the heart of what Sawdust do is a desire to create work that is both explorative and beautifully crafted. Above all else Sawdust retain a deeply rooted conviction to not only deliver design that is effective but that exceeds client expectations.
100th Anniversary of Johnston Font
To celebrate the 100th Anniversary of this most iconic of typefaces, Transport for London (TfL) has collaborated with eleven of the UK's most exciting graphic and design agencies who have each created a poster to celebrate this milestone in British design history: Alan Kitching, Build, Magpie, Monotype, Pentagram, Sawdust, SEA, Studio Frith, Studio Parallel, The Beautiful Meme, Thomas.Matthews.
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